A clear family-first food promise.
FOUNDER’S BUSINESS PARTNER PROGRAMME • 2026–27
Capital meets culture.
Together, we build scale.
Murthal Dhaba 90s is inviting serious investors, franchise partners, property owners and operators to help build a stronger Pure Veg hospitality platform—with disciplined capital, resilient cash flow and uncompromised guest experience.
Founder-led review • Confidential first conversation • No guaranteed returns
100% Pure VegA clear, family-first brand promise
City + HighwayTwo focused destination formats
All-Day PotentialBreakfast to midnight occasions
₹1–10 CrIndicative capacity; format dependent
A NOTE FROM THE FOUNDER’S DESK
We are building discipline before distance.
“Our ambition is not to open outlets at any cost. It is to build a trusted Pure Veg hospitality culture—then scale it with partners who respect food, guests, people and numbers.”
The next chapter connects Murthal Dhaba 90s hospitality, specialist food concepts and packaged-product opportunities. Every partnership must strengthen the operating foundation, not dilute it.
Share your vision with the Founder’s Desk →CURRENT FOUNDATION • FUTURE PLATFORM
What exists today—and what is being built.
A credible partnership conversation separates current operating facts from future plans.
Family dining on the Haridwar–Dehradun corridor.
An all-day operating window across multiple meal occasions.
Breakfast, dining, buffet, groups and celebrations where active.
Format and location models subject to market diligence.
Murthal Dhaba 90s, Pizza Professor, 7 Avora and specialist concepts.
Evidence standard: operating facts are labelled “Current”; unlaunched formats and concepts are labelled “Building”. Commercial information is shared only after qualification and diligence.
FOUR ROUTES • ONE UNCOMPROMISED BRAND
Choose how you want to build with us.
Explore City Destination Restaurant and Highway Family Stop formats. Every serious proposal is evaluated for market fit, capital strength, operating discipline and long-term alignment.
Franchise Partner
Build and operate a Murthal Dhaba 90s destination in an approved market, subject to format, site and operating evaluation.
Strategic Investor
Explore growth capital conversations for brand expansion, infrastructure and scalable operating systems.
Property Partner
Bring a high-visibility city or highway property with strong access, parking potential and a family-led catchment.
Operating Partner
Partner through hospitality expertise, disciplined local execution and hands-on operating governance.
60-SECOND PARTNER FIT CHECK
Where can you create the most value?
This is not an approval or financial assessment. It simply routes your opportunity to the right first conversation.
WE LOOK FORCapital strength • Local advantage • Operating discipline • Long-term alignment
COMPLETE ALL FOUR FIELDSYour recommended next step will appear here.
BEYOND A SINGLE RESTAURANT
Building a focused Pure Veg brand house.
The long-term opportunity is a shared hospitality foundation supporting distinctive food concepts—each with its own product promise, customer occasion and format.
Meet 7 Avora on the home page →
OPENING SOON • PIZZA LABPizza ProfessorFive signature crusts. 10-inch Pure Veg pizzas. Every pizza has a plan.Portfolio concepts are at different stages of development. Inclusion here is not a promise of launch timing, territory, revenue or investment return.
MORE THAN A MEAL STOP
A multi-occasion Pure Veg destination.
Growth is designed around several guest occasions, giving each location more than one reason to be visited.
Morning highway traffic and Murthal-style signature food.
Family-led lunch and dinner built around familiar North Indian favourites.
A value-led daytime occasion where activated and operationally suitable.
Tour, bus and group meal opportunities on strategic travel corridors.
Birthdays, family gatherings and group occasions where space permits.
A growing food ecosystem that can create additional guest occasions.
CAPITAL WITH A CLEAR JOB
Where growth capital can create strength.
Our priority is not expansion at any cost. It is capital deployed against visible operating needs—so every shortlisted project starts with a clearer path to stability, guest demand and responsible scale.
FOUNDER’S CAPITAL PRINCIPLEProtect the guest experience. Strengthen working capital. Build repeatable systems.
New Destinations
Shortlisted city and highway locations, fit-outs, kitchens and launch readiness.
Working-Capital Strength
A disciplined operating buffer for inventory, payroll, utilities and early-stage ramp-up.
Supply & Quality
Procurement systems, recipe consistency, food safety controls and scalable vendor relationships.
People & Playbooks
Leadership hiring, team training, service rituals, SOPs and location-level accountability.
Brand Demand
Launch marketing, local partnerships, digital discovery and repeat-visit programmes.
Technology & Governance
Reporting, customer insight, cost visibility and transparent review rhythms.
ONE TABLE • CLEAR RESPONSIBILITIES
A partnership designed for contribution—not passive promises.
The strongest model combines brand, systems and hospitality direction with verified capital, local execution and accountable governance.
THE BRAND BRINGS
- ✓Murthal Dhaba 90s identity and guest promise
- ✓Menu, recipes and operating playbooks
- ✓Market and site evaluation framework
- ✓Design, launch and training guidance
- ✓Procurement and quality-control direction
- ✓Ongoing performance-review discipline
THE PARTNER BRINGS
- ✓Verified capital capacity or suitable property
- ✓Local market intelligence and relationships
- ✓Committed operating leadership
- ✓Compliance and transparent documentation
- ✓Long-term thinking over short-term shortcuts
- ✓Respect for brand standards and governance
HAVE CAPITAL, PROPERTY OR OPERATING STRENGTH?Put your advantage on the table.
Start the Founder Review →FOUNDER-LED GROWTH ROADMAP
From first conversation to responsible scale.
We do not promise a franchise, return or territory from a form submission. Each stage earns the next through facts, fit and documented decisions.
Founder conversation
Goals, capability, capital, market and values are reviewed.
Opportunity diligence
Format, catchment, site, commercial scope and risks are studied.
Launch readiness
Roles, milestones, operating systems and opening plan are documented.
Review & scale
Performance is reviewed before any further expansion is considered.
See the detailed first-conversation process
Partner Profile
Share your preferred route, city, capital range, background and vision.
Fit Review
We review strategic, financial, cultural and operating alignment.
Market & Site Study
Shortlisted opportunities move to market, property and access evaluation.
Commercial Discussion
Scope, responsibilities, diligence and next steps are documented clearly.
FOUNDER’S PARTNERSHIP DESK
Bring a serious opportunity.
Complete details help us respond with clarity. The first review is for fit only and does not create a financial or franchise commitment.
THE NEXT CHAPTER NEEDS THE RIGHT PEOPLE
One strong partnership can begin a much bigger story.
If you bring verified capital, a strategic property, local operating strength or a high-potential market, begin a confidential founder-led conversation today.